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Few days ago, I received an email from a blog subscriber with an interesting conundrum he is dealing with. “I am trying to subset data to find all customers who purchased in each of these years (2015, 2016, 2017, 2018, 2019). Basically, the customer would have made at least one purchase in each consecutive year, and did not have gaps in those years. These would be considered good customers because...
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In 2008, Chris Anderson coined the term “The Long Tail” and wrote a book on this phenomenon. Ten years later, the long tail is omnipresent in every aspect of our lives including the way we learn and master new skills. There are multiple forces at play and we at Analytics Hub believe that these forces will play a crucial role in our success as a company. Democratizing knowledge: With our...
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