Few days ago, I received an email from a blog subscriber with an interesting conundrum he is dealing with. “I am trying to subset data to find all customers who purchased in each of these years (2015, 2016, 2017, 2018, 2019). Basically, the customer would have made at least one purchase in each consecutive year,...Continue Reading

In 2008, Chris Anderson coined the term “The Long Tail” and wrote a book on this phenomenon. Ten years later, the long tail is omnipresent in every aspect of our lives including the way we learn and master new skills. There are multiple forces at play and we at Analytics Hub believe that these forces...Continue Reading